The time has come around again when farmers, beef breeders and rural professionals – including agricultural consultants and facilitators, stock agents, and vets – are being asked to participate in the annual industry survey from the Informing New Zealand Beef [INZB] programme.
According to INZB, the survey – which takes 10 minutes to complete – aims to track awareness, knowledge, and use of genetic tools in the New Zealand beef industry over time.
“Responses to the survey play a key role in shaping the future of the INZB programme by directly informing the activities and development of resources, and to measure changes in views and the uptake of genetic tools in the industry over time,” INZB programme lead Gemma Jenkins said.
Jenkins’s team has gained significant insights from the previous two industry surveys into the perspectives of the industry and how extension activities and resources are best delivered to different demographics.
“We’ve seen a rising awareness of genetic tools within the industry, highlighting the importance of initiatives like the across-breed Beef Progeny Test and the development of a New Zealand-specific genetic evaluation and breeding indexes.”
The survey can be accessed via confer.online/survey/inzb-industry-survey.
Completed surveys will go into a draw to win a $100 Prezzy Card.