Wairarapa Times-Age publisher Andrew Denholm has bought a magazine that focuses on the past to help secure the future of the newspaper.
Next month sees the release of the first issue of New Zealand Memories to be published under its new Times-Age ownership.
The magazine – which is published six times a year and carries stories, photographs, and illustrations about aspects of the country’s history – has been produced for the past 25 years by previous owners Wendy and David Rhodes, and has a well-established, loyal subscriber base.
“Given the ongoing disruption of the business model of traditional media, acquiring New Zealand Memories to provide another, complimentary revenue stream for the company is a prudent way to ensure we can continue delivering the daily news that matters to Wairarapa readers,” Denholm said.
“We’re looking forward to continuing the quarter century of hard work done by Wendy and David, and building on the magazine’s already healthy readership”, including providing a special subscription rate to the magazine for existing Times-Age subscribers.
Denholm also noted that adding the magazine to the company’s stable of publications means its long-standing relationship with Webstar will continue after it ceases its Masterton operations later this year, because the printing company has won the contract to produce the title at its Auckland facility.
