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Business group rolls the dice with monopoly

Business Wairarapa is asking the community to “get on board” their latest initiative.

It is designing and producing Monopoly – Wairarapa Edition, featuring 22 geographic locations of iconic businesses, cultural attractions, and landmarks.

Businesses have been asked to put forward their expressions of interest to sponsor places on the board, which will be available for purchase Monday, February 19.

Destination Wairarapa manager Anna Nielson said it took seven minutes for the first person to contact her after when they sent a notification yesterday.

“We are really hoping those iconic business attractions and landmarks will come on board so that it’s timeless,” she said.

“I want it to be a piece that remains in people’s homes and hearts for decades and decades.”

Neilson said the board will be a “work of art,” illustrated by a Wairarapa artist alongside regionally themed tokens such as a Tiger Moth plane, lighthouse, book, and sheep.

The board is on sale at the Masterton and Martinborough i-SITES, and through tourism operators, retailers, and the Business Wairarapa website.

Business Wairarapa Chair Marie-Claire Andrews hopes the board will travel across the country and around the world.

“This is not just a board game, it’s a showcase of Wairarapa’s innovation, character and thriving communities,” she said.

“We believe this project will not only benefit businesses within our network but will also contribute to the overall prosperity and economic attractiveness of Wairarapa.”

Business Wairarapa said the board revenue stream will ensure Business Wairarapa’s programs and services are delivered to businesses throughout the district and boost sustainability and resilience.

The not-for-profit is collaborating with Destination Wairarapa to provide financial assistance with their promotional efforts.

Business Wairarapa aims to produce more than 3000 game boxes with business logos.

The prices range from $2000 per property square, stations, or deeds with 26 spots, two tax squares are $ 2500 each, and four utilities are $2500 per square. This includes a deed card with a business logo on one side and name on both sides.

Sponsors can purchase the chance or community chest and include individual stories for $750. Monopoly money branding starts from $750 per denomination with multiple dollar options up for purchase.

For more information go to: https://wairarapachamber.co.nz/monopoly/ or contact: [email protected]

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