A field day in January exploring the options of durum wheat in Wairarapa. PHOTOS/SUPPLIED
Kiwis could be tucking into artisan pasta, pizza, and bread made from durum wheat grown in Wairarapa if a new project indicates there’s a market for it.
The Ministry for Primary Industries is contributing $100,000 through its Sustainable Food and Fibre Futures fund to a $151,000 project led by the Foundation of Arable Research that will evaluate the opportunity for a grower-owned value chain to supply the growing demand for high-end durum wheat flour in New Zealand.
The project builds on the findings of a 2017-2020 project funded by MPI’s Sustainable Farming Fund, which looked at alternative crops that could be profitable for Wairarapa as a response to the pea weevil incursion.
That project demonstrated that the warm, dry summers in Wairarapa and some of the soils are ideal for growing high-quality durum wheat.
“There’s a big buzz about it already,” FAR’s general manager of business operations Ivan Lawrie said.
“We sent samples of milled flour to bakers and pasta makers throughout the country, and everybody is really keen to use local ingredients rather than importing from Australia or Italy.
“However, the price point for this kind of product is not yet fully understood.”
The project will focus on durum wheat grown in Wairarapa, and will conduct consumer research and product testing with chefs, bakers, and pasta manufacturers.
The results will help to evaluate alternative commercialisation models for marketing the flour to the food sector.
Lawrie said it was looking promising so far.
“Covid-19 has made people more aware of where their food comes from, and there’s a push for more New Zealand-grown produce.
“We’re aiming for a premium product that is fully traceable back to the growers, which of course will cost a bit more than the cheap packets of pasta you buy from the supermarket.”
A 2020 Nielsen survey showed that pasta consumption in New Zealand is on the rise, with fresh pasta consumption growing by 14.8 per cent from 2019 to 2020 and consumption of some premium brands growing more than 20 per cent.
“If this project works out it could be the pilot plan for a whole lot of other specialty grains in different regions in New Zealand,” Lawrie said.
“We hope different regions can create their own branded products with a distinct provenance.”
One-third of the various flours used in New Zealand bread comes from the South Island, and the rest is imported.
High-end fresh pasta manufacturers use imported flour or semolina. A previous attempt to grow durum wheat in South Canterbury two decades ago ultimately failed because of the wetter Canterbury summers.
“FAR has demonstrated we can grow a top-quality product in Wairarapa – now we need to ensure there’s a genuine market for it,” MPI’s director of investment programmes Steve Penno said.
“We hope to see a strong business case that will give the green light to Wairarapa growers to start planting durum wheat.”
