The crowd at last year’s Wairarapa Country Music Festival. PHOTOS/FILE

All roads will lead to picturesque Tauherenikau Racecourse this weekend with a bumper crowd expected for the Wairarapa Country Music Festival.

Also coming to the party is Cruise Martinborough, a classic and muscle car event that will roll through the gates on Saturday afternoon.

The three-day music festival opens on Friday with an impressive line-up of country music artists, headlining with The Warratahs.

Organised by the Wairarapa Racing Club, general manager Matthew Sherry is anticipating a big crowd.

“The line-up is superb, we reckon it is the best that we have ever had in the four years of hosting the event.”

Cruise Martinborough.

Cruise Martinborough, held January 23-26, added another exciting aspect, Sherry said.

The annual four-day rally pulls in entries from all over New Zealand, including from Bluff.

Although a paid-entry event, there are opportunities for car enthusiasts and the public to enjoy the occasion as Cruise activities take place across the region.

On Thursday, the rally heads south to Lake Ferry, and then in the evening the focus shifts to the ‘Drive in Movie’ at the Cruise Domain in Martinborough.

In Masterton, cars will be parking up at Farriers from Friday noon, before heading down to the international drag racing track at the Masterton Motorplex.

Saturday is arguably the people’s choice event when Cruise Martinborough organiser Damien Pivac will lead the ‘MASS Drive off’ of 400 vehicles from Martinborough to the Tauherenikau Racecourse for ‘Picnic Park Up’ and a seat at the Wairarapa Country Music Festival.